Over at MarComments, the Harding Marketing marketing communication blog, this post about avoiding a world of trouble when translating brochures and other marketing materials, with which I couldn’t agree more. I would also add the following tips: Simple, concrete, active sentences are not only easier to translate, they often read better, too. I refer back [...]

Over on Copyblogger this morning, a little headline inspiration — just what the doctor ordered for my case of acute writer’s block (the homepage, remember?). So I thought I’d try some of the suggestions to see if I can get my creative juices flowing… Inspiration source 1 — the Digg front page (Incidentally, I am [...]

Earlier this month I blogged about Matthew Stibbe’s article on writing case studies. With all of the great tips Matthew offered, I no longer had any excuse not to cross « rewrite case studies » off of my to-do list. Especially now that frugal blogger Kelly Rigotti is helping me re-do my website with WordPress. As promised, [...]

I’ve been thinking about case studies lately and how I can use them more effectively to drive sales via my website, which, incidentally, Web Marketing Consultant Kelly Rigotti is currently helping me redo using WordPress. The idea that my case studies should be written as articles has been floating around in my mind for months [...]