Earlier this month I blogged about Matthew Stibbe’s article on writing case studies. With all of the great tips Matthew offered, I no longer had any excuse not to cross « rewrite case studies » off of my to-do list. Especially now that frugal blogger Kelly Rigotti is helping me re-do my website with WordPress. As promised, [...]

I’ve been thinking about case studies lately and how I can use them more effectively to drive sales via my website, which, incidentally, Web Marketing Consultant Kelly Rigotti is currently helping me redo using WordPress. The idea that my case studies should be written as articles has been floating around in my mind for months [...]