A couple of weeks ago, I blogged about the translatability of corporate mission statements here. Over at Marcomments, the discussion continues with some tips about how to write a good mission statement in the first place. Corporate mission statements would be easier to translate into other languages if they followed a few of the tips [...]
The mere thought of a corporate mission statement coming across my desk for translation is enough to make me cringe. This month’s issue of Fast Company (Nancy Lublin’s « Do something » column) talks about why most mission statements are « dumb » and what can be done about it. According to Lublin, it all comes down to having [...]
The Creative Group recently polled advertising and marketing executives on the « most annoying or overused industry buzzwords ». You will find a partal list here http://www.creativegroup.com/PressRoom?LOBName=CG On the list is my personal favorite from 2006, « low-hanging fruit ». The conclusion? Keep it simple. For powerful, persuasive communication, concrete, direct statements are usually the most effective.