From annoying buzzwords to clichés
The Creative Group recently polled advertising and marketing executives on the « most annoying or overused industry buzzwords ». You will find a partal list here http://www.creativegroup.com/PressRoom?LOBName=CG On the list is my personal favorite from 2006, « low-hanging fruit ». The conclusion? Keep it simple. For powerful, persuasive communication, concrete, direct statements are usually the most effective.




